Biphenyl has a very clever project aiming to attach wikipedia style [citation needed] stickers onto dubious advertisements, signs etc in the real world. This is a really cool example of
culture jamming; the act of transforming media in such a way as to produce a commentary about itself.
One of my favorite quirks about the site are the little [citation needed] tags that users can place in an article, indicating that a dubious claim needs a reference. One day an idea struck — what statements are more dubious or outright ridiculous than those in advertisements? Thus, an OM project was born.
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